All our ad campaigns are designed for multiple use. These ads may be used in yellow-pages, magazines, newspaper, direct mail campaigns, even billboards. There is no limit to the use of these ads. Ads designed to promote a specific topic can be changed to cover a different topic by changing the copy. Your newspaper representative can make any copy changes you deem necessary and strip them over the existing copy. This is simple process in which the changes are typeset on another piece of paper and stripped or waxed over the existing copy. Your newspaper representative should be able to match type sizes and styles.

This is the most flexible ad campaign you will encounter. When purchased, the ads belong to you in perpetuity and you may make any necessary changes to adapt the ads to your practice. Any and all copy (written material) may be changed or re-written. If you like the graphics from one ad, but are unhappy with the copy, the change can be made by simply informing your newspaper or magazine representative or printer. Also, the layout of the ads can be adjusted to a horizontal or vertical ad based on placement of photo. If you prefer, Creative Concepts Group, Inc. will make any changes in copy. The charge per ad for a single change is $30.00.

Your print ads were designed for newspaper Your print ads were designed for newspaper insertion at 65 line screen (ls) and can be reduced or enlarged by 10% without distortion. If your newspaper format is 85 line screen, reduce your ad to 75% or original size, dot for dot. If the ads are being placed in a city magazine or direct mail piece, they can be reduced up to 50% without distortion. In fact, we recommend the larger ads be reduced dot for dot, 50% to 130 ls format for direct placement in magazine or for use in any high resolution (100-150 line screen) printed materials other than newspaper format. Ask your newspaper representative about contract rates for placing your advertising. Also, inquire about special sections of the paper that relate to the services you provide. Many papers have special health issues or life-styles sections that would increase your visibility. Generally, Business and Travel & Leisure sections of the newspapers have greater spot readership than other sections and target a higher income, more sophisticated reader.

Any of the graphics or photographs Any of the graphics or photographs from our ads can be adapted for use in yellow-page ads. We don't recommend placing ads larger than 1/4 page. Yellow-page ads are expensive. A 1/4 page ad done well can pull as many new clients as a full page. Better to commit to a 1/4 page or smaller and spend the saving on additional newspaper or direct mail advertising . . . generally, you only look in the Yellow Pages when you have a specific need, not frequently or every day. With each ad you purchase you will receive a matching poster. These posters are perfect to hang in your office or waiting room. The posters augment your advertising by providing a visual stimulus in the office. Each time your patients see the posters they will be more apt to recognize your newspaper, magazine or direct mail advertising. In addition, the posters educate your patients about the many services your office provides. The key to successful ad placement is consistency. Placing an ad just once is like throwing your money away. For best results, a minimum of 4 to 6 consecutive ad placements is required. If you have more than one ad to choose from, don't run a different ad each week. Instead run the same ad several weeks in a row before switching. The consumer needs to see the same ad several times before the message is received.